Ανδρουτσόπουλος Κωνσταντίνος - Androutsopoulos Konstantinos Ph.D

User Acceptance and Willingness to Pay for the Use of Multimodal Trip Planning Systems

Zografos, K.G., K.N. Androutsopoulos and E.A. Apospori (2012). User Acceptance and Willingness to Pay for the Use of Multimodal Trip Planning Systems. Accepted for presentation and publication in the Proceedings of the Transport Research Arena (TRA) 2012 Conference, 23-26 April 2012, Athens, Greece.

A major prerequisite for the full scale deployment of a journey planning system is the assessment of its technical capabilities, user acceptance, and willingness to pay. This paper presents a methodological framework for assessing the performance of multimodal journey planning systems. The proposed framework was applied to evaluate the performance of an international multimodal journey planner developed within the framework of the WISETRIP project. The assessment results confirm that the system is robust and user friendly, while it reduces the uncertainty of the travellers, and the cognitive effort and time required for journey planning. The willingness to pay results suggest that the users are willing to pay more for obtaining dynamic information.

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